Blog > Trends

Artificial intelligence for marketing planning

Posted by OpenAI Maryna Burushkina | Jan 21, 2021

Marketing Technology industry has been growing for the past decade, having thousands of tools in its ecosystem. Yet, most of them are still focusing on project management, templates, and reporting.

Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

So how about Artificial Intelligence?

A survey of more than 1,200 senior marketers at companies in the U.S. and Europe shared the following findings:

“Marketers don’t have the technology they need to take full advantage of their data assets,” said Andrew Karpie, executive vice president of corporate strategy and global marketing at SAS. “While AI holds great promise, marketers are also concerned about the potential for bias with machine learning and the lack of standards in the field.”

The survey found that nearly half of marketers believe that AI is the most promising technology for improving marketing performance. However, marketers are not yet making major investments in AI applications.

56% of marketers said in the study that they use no AI tools at all, and only about 1/3 said they had made a significant investment in AI.


“Marketers want to take advantage of AI but aren’t ready to invest in the technology,” said Steve King, chief marketing and innovation officer at SAS. “This is a familiar scenario for us. It happens every time a new technology comes along. It happened with mobile and it happened with social, and now it’s happening with AI.”

The new study also found that marketers are seeking guidance on how to achieve higher levels of maturity in their AI investments.

How is Growth Channel applying artificial intelligence to generate personalized marketing plans for businesses?

That is another question that we are often asked - how can a robot generate a strategy for my business? Here is an infographic explaining the process:

How Growth Channel works

You might be wondering, what on Earth is GPT-3?! It's the latest AI technology by OpenAI, and at Growth Channel, we have embedded it into various write-ups generated inside the growth plans. By the way, the whole intro text above was written by an AI too! Could you see a difference?

Watch our interview with Michael Devellano, Author and Founder of Automate & Grow, about how companies can be using AI to build a growth marketing channel

Are you applying AI in your marketing operations? Tell us on Twitter @Gr0wthChannel 🙌

9,000 marketers, growth hackers & founders are already subscribed

Don't miss out on latest trends, tools, and growth hacks to boost your operations.

We received your message and will contact you back soon.

Error sending please try again

Categories
Popular Posts

You might also enjoy

Card image cap
Tools

50+ Best tools to consider for remote teams (Part 2)

Last year when the pandemic broke in, we published best practices of remote teams, when many businesses had to go working from home. Today, we talk about the best tools for remote work.

Posted by Jacqueline Walker | January 14, 2021
Card image cap
Events

Tech Startup Events To Join in 2021 [January - February]

For many startups, online events brought opportunities of scale. Here is a list of 7 great upcoming tech startup events in 2021 which can help you reach your business goals.

Posted by Maryna Burushkina | January 7, 2021
Card image cap
Trends

Are You Ready for 2021? Top 13 Marketing Trends To Drive Your 2021 Strategy

Going into 2021, how can businesses succeed in the ever-changing digital ecosystem? Let’s take a look at some of the trends that are sure to step up your game in the coming year.

Posted by Thomas Mercy | December 28, 2020