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Advertising Trends for 2024 and Digital Outlook from the Experts
As we progress through 2024, the digital advertising landscape continues to evolve, bringing forward new trends and strategies. Let's delve deeper into these developments, incorporating fresh insights from the experts and statistical trends, including the growing significance of streaming networks and the advancements in programmatic landscape.
Introducing AVA: Your Ultimate Marketing Copilot on Growth Channel AI
We are delighted to unveil an exciting new feature on the Growth Channel platform that is set to redefine the way you build your marketing strategy and execute your ad campaigns. Introducing AVA, your chat-enabled copilot designed to support you throughout your marketing journey and enhance your capabilities with Growth Channel AI.
16 Top DSP Integrations and Ad Exchanges
What DSP integrations should you pay attention to while evaluating different demand side platforms? In this article, we cover the top 16 DSP integrations and ad exchanges.
The State of Programmatic Advertising and Trends for 2023
Programmatic advertising is projected to account for over 80% of all digital ad spend by the end of 2022, with a significant portion of that going toward mobile and video advertising. This trend is driven by the increasing use of smartphones and the shift towards streaming video content.
Understanding the Programmatic Buying Ecosystem: Ad Exchanges, SSPs, and DSPs
Ad exchanges, SSPs, and DSP integrations are all essential components of the programmatic ad ecosystem. If you're interested in learning more about how programmatic ads can benefit your business, be sure to explore the various ad exchanges, SSPs, and DSP integrations available on the market.
How Overstock Creates Individual Experiences For Each Customer Using AI
We spoke with CEO of Overstock, Jonathan Johnson, about their use of machine learning and artificial intelligence to grow their eCommerce sales.
How Nouria is Building A Community of Loyal Customers Through Data-Driven Marketing
We spoke with Nouria’s Innovation Technology Director, Joseph Hamza about how they’ve built a strong rewards program community by applying data insights into their marketing decision-making.
How Restore Is Using AI To Convert Leads Into Booked Appointments
Marketing organization is a primary driver of innovation in any firm. We spoke with the CMO of Restore, David Fossas, about how they have been using artificial intelligence to convert leads into booked appointments.
How Modere is Mastering The Art of Conversion Using AI
We spoke with CEO of Modere, Asma Ishaq, about their use of AI and innovation in marketing. "If you can master the art of conversion, then your responsibility is to make sure that you're satisfying the customer needs at every touch point after that relationship begins."
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