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Advertising Trends for 2024 and Digital Outlook from the Experts
As we progress through 2024, the digital advertising landscape continues to evolve, bringing forward new trends and strategies. Let's delve deeper into these developments, incorporating fresh insights from the experts and statistical trends, including the growing significance of streaming networks and the advancements in programmatic landscape.
Programmatic DOOH Advertising: 4 Trends to Expect in 2023
Programmatic DOOH advertising is on the rise. Stay ahead of the game with our top 4 trend predictions for 2023 and maximize your reach and engagement.
The State of Programmatic Advertising and Trends for 2023
Programmatic advertising is projected to account for over 80% of all digital ad spend by the end of 2022, with a significant portion of that going toward mobile and video advertising. This trend is driven by the increasing use of smartphones and the shift towards streaming video content.
Understanding the Programmatic Buying Ecosystem: Ad Exchanges, SSPs, and DSPs
Ad exchanges, SSPs, and DSP integrations are all essential components of the programmatic ad ecosystem. If you're interested in learning more about how programmatic ads can benefit your business, be sure to explore the various ad exchanges, SSPs, and DSP integrations available on the market.
4 Ways Native Content Advertising is Driving Conversions
Native advertising is a relatively new concept of promoting a brand, product, or service, and its aim is consumer engagement. Unlike traditional advertising, native ads are designed to blend in with the page content and are consistent with the general perspective of the designated page and media platform, so it’s a type of camouflaged advertising.
How Audio Advertising Helps Businesses Reach Highly Engaged Audiences
Audio has proven to hook audiences and generate more engagement. In this article, we discuss what programmatic audio ads are, the types of audio ads, and their advantages over other types of advertising.
TikTok Video Marketing: Integrating TikTok Into Your Video Marketing Strategy
Learn how to easily integrate TikTok into your video marketing strategy
How Overstock Creates Individual Experiences For Each Customer Using AI
We spoke with CEO of Overstock, Jonathan Johnson, about their use of machine learning and artificial intelligence to grow their eCommerce sales.
How Nouria is Building A Community of Loyal Customers Through Data-Driven Marketing
We spoke with Nouria’s Innovation Technology Director, Joseph Hamza about how they’ve built a strong rewards program community by applying data insights into their marketing decision-making.
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