Optimizing your sales funnel is key to improving your sales results. A critical part of achieving this goal is to create well-targeted, resonating, and applicable content for prospects at each stage of the funnel.
As more consumers are shopping online post-pandemic, brands are being forced to adapt or get left behind. We have seen a rise in new technologies like livestream shopping and augmented reality which aim to put personalization and automation at the forefront of e-commerce.
Connected TV advertising offers unique benefits for targeting streaming audiences with personalized messages. In this blog, we cover the basics of CTV and the successful ways brands have implemented it into their digital growth strategy.
A comprehensive marketing plan acts as a strategic roadmap, detailing all the steps you need to take to reach your marketing goals. In this blog, we're walking through the main components of marketing plans and how you can apply them to your business.
Creating a marketing plan can be complicated and overwhelming. Luckily, there are a variety of great online marketing planning tools to help you manage projects, optimize campaigns, and track progress.
DOOH advertising describes any type of digital promotional material that appears in public areas. DOOH displays offer tremendous opportunities for brands to creative innovative, memorable, and engaging campaigns.
Content marketing is a great way to gain more quality leads and move customers through the marketing funnel. Learn why all B2B SaaS companies should have a strong content strategy.
A buyer persona is a fictional representation of an ideal customer segment that businesses use to create personalized marketing strategies. Learn how to use Growth Channel's Persona Module to create and manage your buyer personas.
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What Does DOOH Mean? Definition, Benefits, and Successful Campaigns from the World’s Greatest Brands