Advertising Trends for 2024 and Digital Outlook from the Experts
As we progress through 2024, the digital advertising landscape continues to evolve, bringing forward new trends and strategies. Let's delve deeper into these developments, incorporating fresh insights from the experts and statistical trends, including the growing significance of streaming networks and the advancements in programmatic landscape.
Introducing AVA: Your Ultimate Marketing Copilot on Growth Channel AI
We are delighted to unveil an exciting new feature on the Growth Channel platform that is set to redefine the way you build your marketing strategy and execute your ad campaigns. Introducing AVA, your chat-enabled copilot designed to support you throughout your marketing journey and enhance your capabilities with Growth Channel AI.
Digital Marketing Trends and Opportunities for 2023
With more people using technology for shopping, looking for new products, and connecting with brands, businesses are quickly realizing the importance of harnessing the digital landscape for marketing.
Programmatic DOOH Advertising: 4 Trends to Expect in 2023
Programmatic DOOH advertising is on the rise. Stay ahead of the game with our top 4 trend predictions for 2023 and maximize your reach and engagement.
16 Top DSP Integrations and Ad Exchanges
What DSP integrations should you pay attention to while evaluating different demand side platforms? In this article, we cover the top 16 DSP integrations and ad exchanges.
The State of Programmatic Advertising and Trends for 2023
Programmatic advertising is projected to account for over 80% of all digital ad spend by the end of 2022, with a significant portion of that going toward mobile and video advertising. This trend is driven by the increasing use of smartphones and the shift towards streaming video content.
Understanding the Programmatic Buying Ecosystem: Ad Exchanges, SSPs, and DSPs
Ad exchanges, SSPs, and DSP integrations are all essential components of the programmatic ad ecosystem. If you're interested in learning more about how programmatic ads can benefit your business, be sure to explore the various ad exchanges, SSPs, and DSP integrations available on the market.
4 Ways Native Content Advertising is Driving Conversions
Native advertising is a relatively new concept of promoting a brand, product, or service, and its aim is consumer engagement. Unlike traditional advertising, native ads are designed to blend in with the page content and are consistent with the general perspective of the designated page and media platform, so it’s a type of camouflaged advertising.
Top 6 SEO Growth Hacks for Any Business
In this article, we share 6 growth-hacking tips that will help you boost your website's SEO, from optimizing your website for voice search to leveraging the power of social media.
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