How Audio Advertising Helps Businesses Reach Highly Engaged Audiences
Audio has proven to hook audiences and generate more engagement. In this article, we discuss what programmatic audio ads are, the types of audio ads, and their advantages over other types of advertising.
TikTok Video Marketing: Integrating TikTok Into Your Video Marketing Strategy
Learn how to easily integrate TikTok into your video marketing strategy
How Overstock Creates Individual Experiences For Each Customer Using AI
We spoke with CEO of Overstock, Jonathan Johnson, about their use of machine learning and artificial intelligence to grow their eCommerce sales.
How Nouria is Building A Community of Loyal Customers Through Data-Driven Marketing
We spoke with Nouria’s Innovation Technology Director, Joseph Hamza about how they’ve built a strong rewards program community by applying data insights into their marketing decision-making.
How Restore Is Using AI To Convert Leads Into Booked Appointments
Marketing organization is a primary driver of innovation in any firm. We spoke with the CMO of Restore, David Fossas, about how they have been using artificial intelligence to convert leads into booked appointments.
How Modere is Mastering The Art of Conversion Using AI
We spoke with CEO of Modere, Asma Ishaq, about their use of AI and innovation in marketing. "If you can master the art of conversion, then your responsibility is to make sure that you're satisfying the customer needs at every touch point after that relationship begins."
7 Successful NFT Campaigns of 2022
As NFTs become increasingly popular, the market gets more saturated. These 7 NFT campaigns stood out among the rest in 2022.
Tips to Write Content for Each Sales Funnel Stage
Optimizing your sales funnel is key to improving your sales results. A critical part of achieving this goal is to create well-targeted, resonating, and applicable content for prospects at each stage of the funnel.
13 eCommerce Trends To Look Out For in 2022
As more consumers are shopping online post-pandemic, brands are being forced to adapt or get left behind. We have seen a rise in new technologies like livestream shopping and augmented reality which aim to put personalization and automation at the forefront of e-commerce.
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