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The State of Programmatic Advertising and Trends for 2023
Advertising

The State of Programmatic Advertising and Trends for 2023

Programmatic advertising is projected to account for over 80% of all digital ad spend by the end of 2022, with a significant portion of that going toward mobile and video advertising. This trend is driven by the increasing use of smartphones and the shift towards streaming video content.

Posted by OpenAI Maryna Burushkina | January 11, 2023
Artificial intelligence for marketing planning
Trends

Artificial intelligence for marketing planning

The survey found that nearly half of marketers believe that AI is the most promising technology for improving marketing performance. However, marketers are not yet making major investments in AI applications.

Posted by OpenAI Maryna Burushkina | January 21, 2021