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The State of Programmatic Advertising and Trends for 2023
Programmatic advertising is projected to account for over 80% of all digital ad spend by the end of 2022, with a significant portion of that going toward mobile and video advertising. This trend is driven by the increasing use of smartphones and the shift towards streaming video content.
Trends
Artificial intelligence for marketing planning
The survey found that nearly half of marketers believe that AI is the most promising technology for improving marketing performance. However, marketers are not yet making major investments in AI applications.
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