The brilliant speakers at Ad World 2021 only scratched the surface of marketing’s complexities with their lessons and insights. If I had one main takeaway from Ad World 2021, it'd be that the field of marketing and advertising is always changing and ever-evolving, and you never know what might happen next.
The survey found that nearly half of marketers believe that AI is the most promising technology for improving marketing performance. However, marketers are not yet making major investments in AI applications.
Going into 2021, how can businesses succeed in the ever-changing digital ecosystem? Let’s take a look at some of the trends that are sure to step up your game in the coming year.
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