We spoke with Nouria’s Innovation Technology Director, Joseph Hamza about how they’ve built a strong rewards program community by applying data insights into their marketing decision-making.
Marketing organization is a primary driver of innovation in any firm. We spoke with the CMO of Restore, David Fossas, about how they have been using artificial intelligence to convert leads into booked appointments.
We spoke with CEO of Modere, Asma Ishaq, about their use of AI and innovation in marketing. "If you can master the art of conversion, then your responsibility is to make sure that you're satisfying the customer needs at every touch point after that relationship begins."
As more consumers are shopping online post-pandemic, brands are being forced to adapt or get left behind. We have seen a rise in new technologies like livestream shopping and augmented reality which aim to put personalization and automation at the forefront of e-commerce.
Connected TV advertising offers unique benefits for targeting streaming audiences with personalized messages. In this blog, we cover the basics of CTV and the successful ways brands have implemented it into their digital growth strategy.
DOOH advertising describes any type of digital promotional material that appears in public areas. DOOH displays offer tremendous opportunities for brands to creative innovative, memorable, and engaging campaigns.
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What Does DOOH Mean? Definition, Benefits, and Successful Campaigns from the World’s Greatest Brands