We have some major news from the Growth Channel Team as we're introducing Meta Ads Beta Program as a part of our omni-channel advertising platform.
As a gateway to reaching niche audiences at scale with full attribution for your advertising campaigns, Meta Ads is our next major channel integration to help our advertisers get the best performance across the digital advertising ecosystem with Growth Channel AI.
Why Growth Channel AI is a Game-Changer for Meta Ads
Growth Channel AI has always been focused on enabling advertisers to reach niche audiences at scale through its omni-channel advertising platform. Now, with the introduction of the Meta Ads Beta Program, this capability is amplified. By integrating Meta Ads into the Growth Channel ecosystem, advertisers can now access a powerful new channel that offers full attribution for their campaigns.
What makes Growth Channel AI a game-changer for Meta Ads is its built-in 275+ integrations, micro-targeted audiences, advanced reporting, and easy-to-use dashboard. These features ensure that advertisers can achieve their core KPIs beyond just awareness campaigns, driving real, measurable results.
Step-by-Step Guide to Setting Up Meta Ads with Growth Channel
Setting up Meta Ads within the Growth Channel platform is straightforward and intuitive. Here's a step-by-step guide to get you started:
Step 1: Create Pixels - Install remarketing and conversion pixels on your website to track relevant user actions. If you already have these set up for other programmatic ad campaigns, no further action is required.
Step 2: Define Audience Targeting - Use pre-set templates or layer multiple tactics to define your audience. All audience types are available, including Account-Based Marketing and Geofencing.
Step 3: Upload Creative - Use Meta's single video/image for your ads. Currently, only this type is supported in the Meta Ads Beta Program.
Step 4: Create a Campaign - Select 'Meta' as the campaign channel and link your audience. Choose your objective, set the goals with flight dates and budget, customize placements, and you’re ready to go live!
Maximizing Your Campaign's Potential with Advanced Reporting
One of the standout features of Growth Channel AI is its advanced reporting capabilities. Advertisers can get a bird's eye view of their campaign performance across all channels, making it easier to optimize and refine strategies.
The reporting tools provide insights by campaign, placement, ad unit, and location. This level of detail helps advertisers understand which elements are performing best, allowing for data-driven decisions to maximize campaign potential. Note that while the Meta Ads Beta Program currently does not support post code reporting, it still offers valuable insights at the country and region levels.
Case Studies: Real-World Success with Meta Ads and Growth Channel
Advertisers have already started seeing significant results with the Growth Channel platform. For instance, eCommerce brands have reported a 70% increase in ROAS, while store locations have observed a 125x increase in foot traffic thanks to integrated access.
These success stories highlight the effectiveness of combining Meta Ads with Growth Channel's advanced targeting and reporting capabilities. The platform's ability to micro-target audiences and provide full attribution has resulted in substantial cost savings and improved campaign performance.
Join the Meta Ads Beta Program Today
Don't miss out on the opportunity to be part of the Meta Ads Beta Program. By joining, you'll gain early access to new features and enhancements as they are rolled out, allowing you to stay ahead of the competition.
To join the Meta Ads Beta Program, contact your Growth Channel representative or request a demo. Start revolutionizing your advertising strategy today with the power of Growth Channel AI and Meta Ads.
