We spoke with CEO of Modere, Asma Ishaq, about their use of AI and innovation in marketing. "If you can master the art of conversion, then your responsibility is to make sure that you're satisfying the customer needs at every touch point after that relationship begins."
As NFTs become increasingly popular, the market gets more saturated. These 7 NFT campaigns stood out among the rest in 2022.
As more consumers are shopping online post-pandemic, brands are being forced to adapt or get left behind. We have seen a rise in new technologies like livestream shopping and augmented reality which aim to put personalization and automation at the forefront of e-commerce.
Marketing campaigns are a great way to bring awareness to your brand by engaging with consumers through special moments and incentives.
Connected TV advertising offers unique benefits for targeting streaming audiences with personalized messages. In this blog, we cover the basics of CTV and the successful ways brands have implemented it into their digital growth strategy.
DOOH advertising describes any type of digital promotional material that appears in public areas. DOOH displays offer tremendous opportunities for brands to creative innovative, memorable, and engaging campaigns.
Social audio is the next new thing, thanks to apps like Clubhouse that have brought back the popularity of live conversation. There's plenty of ways businesses can produce valuable and engaging audio content.
For each of the stages in the buyer’s journey, you’ll need to create or culminate different types of content to persuade an individual to take the desired action. Growth marketing tactics are a great way to attract new leads and guide users through the entire buyer’s journey.
With audio-only capabilities, building and engaging with an audience on Clubhouse requires forethought and strategy. However, with a little bit of planning and some creativity, you can find ways to leverage Clubhouse for your business. Here are 7 best practices to successfully market your business on Clubhouse.
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