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How Modere is Mastering The Art of Conversion Using AI
TrendseCommerceAI

How Modere is Mastering The Art of Conversion Using AI

We spoke with CEO of Modere, Asma Ishaq, about their use of AI and innovation in marketing. "If you can master the art of conversion, then your responsibility is to make sure that you're satisfying the customer needs at every touch point after that relationship begins."

Posted by Maryna Burushkina | July 8, 2022
7 Successful NFT Campaigns of 2022
TrendsMarketing Tips

7 Successful NFT Campaigns of 2022

As NFTs become increasingly popular, the market gets more saturated. These 7 NFT campaigns stood out among the rest in 2022.

Posted by Sarah Bohm | May 26, 2022
13 eCommerce Trends To Look Out For in 2024
TrendseCommerceMarketing Tips

13 eCommerce Trends To Look Out For in 2024

As more consumers are shopping online post-pandemic, brands are being forced to adapt or get left behind. We have seen a rise in new technologies like livestream shopping and augmented reality which aim to put personalization and automation at the forefront of e-commerce.

Posted by Cole Rogers | October 26, 2021
16 Marketing Campaign Ideas to Consider
EventsAdvertisingMarketing Tips

16 Marketing Campaign Ideas to Consider

Marketing campaigns are a great way to bring awareness to your brand by engaging with consumers through special moments and incentives.

Posted by Jacqueline WalkerCole Rogers | October 11, 2021
5 Benefits of Leveraging Connected TV in Your Digital Media Strategy [+7 Case Studies]
TrendsAdvertisingMarketing Tips

5 Benefits of Leveraging Connected TV in Your Digital Media Strategy [+7 Case Studies]

Connected TV advertising offers unique benefits for targeting streaming audiences with personalized messages. In this blog, we cover the basics of CTV and the successful ways brands have implemented it into their digital growth strategy.

Posted by Cole Rogers | October 3, 2021
What Does DOOH Mean? Definition, Benefits, and Successful Campaigns from the World’s Greatest Brands
TrendsMarketing Tips

What Does DOOH Mean? Definition, Benefits, and Successful Campaigns from the World’s Greatest Brands

DOOH advertising describes any type of digital promotional material that appears in public areas. DOOH displays offer tremendous opportunities for brands to creative innovative, memorable, and engaging campaigns.

Posted by Hailey Jennato | September 6, 2021
8 Best Audio-Only Social Media Apps
Tools

8 Best Audio-Only Social Media Apps

Social audio is the next new thing, thanks to apps like Clubhouse that have brought back the popularity of live conversation. There's plenty of ways businesses can produce valuable and engaging audio content.

Posted by Imo Bennard | July 23, 2021
Growth Marketing Tactics for Each Stage of the Buyer's Journey
Marketing Tips

Growth Marketing Tactics for Each Stage of the Buyer's Journey

For each of the stages in the buyer’s journey, you’ll need to create or culminate different types of content to persuade an individual to take the desired action. Growth marketing tactics are a great way to attract new leads and guide users through the entire buyer’s journey.

Posted by Hailey Jennato | June 15, 2021
7 Best Practices for Marketing your Business on Clubhouse
TrendsToolsMarketing Tips

7 Best Practices for Marketing your Business on Clubhouse

With audio-only capabilities, building and engaging with an audience on Clubhouse requires forethought and strategy. However, with a little bit of planning and some creativity, you can find ways to leverage Clubhouse for your business. Here are 7 best practices to successfully market your business on Clubhouse.

Posted by Hailey Jennato | June 3, 2021