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5 Benefits of Leveraging Connected TV in Your Digital Media Strategy [+7 Case Studies]
TrendsAdvertisingMarketing Tips

5 Benefits of Leveraging Connected TV in Your Digital Media Strategy [+7 Case Studies]

Connected TV advertising offers unique benefits for targeting streaming audiences with personalized messages. In this blog, we cover the basics of CTV and the successful ways brands have implemented it into their digital growth strategy.

Posted by Cole Rogers | October 3, 2021
What Does DOOH Mean? Definition, Benefits, and Successful Campaigns from the World’s Greatest Brands
TrendsMarketing Tips

What Does DOOH Mean? Definition, Benefits, and Successful Campaigns from the World’s Greatest Brands

DOOH advertising describes any type of digital promotional material that appears in public areas. DOOH displays offer tremendous opportunities for brands to creative innovative, memorable, and engaging campaigns.

Posted by Hailey Jennato | September 6, 2021
7 Best Practices for Marketing your Business on Clubhouse
TrendsToolsMarketing Tips

7 Best Practices for Marketing your Business on Clubhouse

With audio-only capabilities, building and engaging with an audience on Clubhouse requires forethought and strategy. However, with a little bit of planning and some creativity, you can find ways to leverage Clubhouse for your business. Here are 7 best practices to successfully market your business on Clubhouse.

Posted by Hailey Jennato | June 3, 2021
Introduction to Clubhouse for Businesses: 5 Steps to Get Started
TrendsMarketing Tips

Introduction to Clubhouse for Businesses: 5 Steps to Get Started

Take the time to learn how Clubhouse works. By building a presence on Clubhouse today, you can leverage the loyal community that already exists. Plus, you’ll be way ahead of the competition by the time the app becomes public.

Posted by Hailey Jennato | May 26, 2021
11 Great E-Commerce Marketing Strategies for 2021 and Beyond
TrendseCommerce

11 Great E-Commerce Marketing Strategies for 2021 and Beyond

The increase in e-commerce also means an increase in competition, as businesses battle it out for the attention of online shoppers. How can you ensure your e-commerce business stands out among the crowd?

Posted by Hailey Jennato | May 20, 2021
7 Key Takeaways from Ad World Conference 2021
EventsTrendsMarketing Tips

7 Key Takeaways from Ad World Conference 2021

The brilliant speakers at Ad World 2021 only scratched the surface of marketing’s complexities with their lessons and insights. If I had one main takeaway from Ad World 2021, it'd be that the field of marketing and advertising is always changing and ever-evolving, and you never know what might happen next.

Posted by Hailey Jennato | May 11, 2021
Artificial intelligence for marketing planning
Trends

Artificial intelligence for marketing planning

The survey found that nearly half of marketers believe that AI is the most promising technology for improving marketing performance. However, marketers are not yet making major investments in AI applications.

Posted by OpenAIMaryna Burushkina | January 21, 2021
Are You Ready for 2021? Top 13 Marketing Trends To Drive Your 2021 Strategy
Trends

Are You Ready for 2021? Top 13 Marketing Trends To Drive Your 2021 Strategy

Going into 2021, how can businesses succeed in the ever-changing digital ecosystem? Let’s take a look at some of the trends that are sure to step up your game in the coming year.

Posted by Thomas Mercy | December 28, 2020