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16 Marketing Campaign Ideas to Consider
Marketing campaigns are a great way to bring awareness to your brand by engaging with consumers through special moments and incentives.
![5 Benefits of Leveraging Connected TV in Your Digital Media Strategy [+7 Case Studies]](https://d1pnnwteuly8z3.cloudfront.net/images/c43e0245-20dd-48fb-909f-21eca8322f61/e68b395b-e8bf-4fd9-a6b8-5493b0bb1df9.jpeg)
5 Benefits of Leveraging Connected TV in Your Digital Media Strategy [+7 Case Studies]
Connected TV advertising offers unique benefits for targeting streaming audiences with personalized messages. In this blog, we cover the basics of CTV and the successful ways brands have implemented it into their digital growth strategy.
11 Main Components of Successful Marketing Plans
A comprehensive marketing plan acts as a strategic roadmap, detailing all the steps you need to take to reach your marketing goals. In this blog, we're walking through the main components of marketing plans and how you can apply them to your business.
18 Marketing Planning Tools Every Marketer Needs
Creating a marketing plan can be complicated and overwhelming. Luckily, there are a variety of great online marketing planning tools to help you manage projects, optimize campaigns, and track progress.
What Does DOOH Mean? Definition, Benefits, and Successful Campaigns from the World’s Greatest Brands
DOOH advertising describes any type of digital promotional material that appears in public areas. DOOH displays offer tremendous opportunities for brands to creative innovative, memorable, and engaging campaigns.
How Content Marketing Can Amplify your B2B SaaS Lead Generation Strategy
Content marketing is a great way to gain more quality leads and move customers through the marketing funnel. Learn why all B2B SaaS companies should have a strong content strategy.
How to use Interactive Persona Builder with Growth Channel
A buyer persona is a fictional representation of an ideal customer segment that businesses use to create personalized marketing strategies. Learn how to use Growth Channel's Persona Module to create and manage your buyer personas.
6 Strategies to Optimize your Content for Google's Featured Snippet
The featured snippet is a short answer to a search query that shows up at the top of the SERP. Businesses should optimize their content for featured snippets to increase awareness, drive more organic traffic, and build trust.
7 Lead Generation Strategies You Need to Know for Your B2B Business
Every lead generation marketing strategy should enable you to capture quality leads that can also help you gain more customers and generate revenue. Here are 7 effective lead generation strategies for successful B2B businesses.
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