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Tips to Write Content for Each Sales Funnel Stage
Optimizing your sales funnel is key to improving your sales results. A critical part of achieving this goal is to create well-targeted, resonating, and applicable content for prospects at each stage of the funnel.
13 eCommerce Trends To Look Out For in 2024
As more consumers are shopping online post-pandemic, brands are being forced to adapt or get left behind. We have seen a rise in new technologies like livestream shopping and augmented reality which aim to put personalization and automation at the forefront of e-commerce.
16 Marketing Campaign Ideas to Consider
Marketing campaigns are a great way to bring awareness to your brand by engaging with consumers through special moments and incentives.
![5 Benefits of Leveraging Connected TV in Your Digital Media Strategy [+7 Case Studies]](https://d1pnnwteuly8z3.cloudfront.net/images/c43e0245-20dd-48fb-909f-21eca8322f61/e68b395b-e8bf-4fd9-a6b8-5493b0bb1df9.jpeg)
5 Benefits of Leveraging Connected TV in Your Digital Media Strategy [+7 Case Studies]
Connected TV advertising offers unique benefits for targeting streaming audiences with personalized messages. In this blog, we cover the basics of CTV and the successful ways brands have implemented it into their digital growth strategy.
11 Main Components of Successful Marketing Plans
A comprehensive marketing plan acts as a strategic roadmap, detailing all the steps you need to take to reach your marketing goals. In this blog, we're walking through the main components of marketing plans and how you can apply them to your business.
18 Marketing Planning Tools Every Marketer Needs
Creating a marketing plan can be complicated and overwhelming. Luckily, there are a variety of great online marketing planning tools to help you manage projects, optimize campaigns, and track progress.
What Does DOOH Mean? Definition, Benefits, and Successful Campaigns from the World’s Greatest Brands
DOOH advertising describes any type of digital promotional material that appears in public areas. DOOH displays offer tremendous opportunities for brands to creative innovative, memorable, and engaging campaigns.
How Content Marketing Can Amplify your B2B SaaS Lead Generation Strategy
Content marketing is a great way to gain more quality leads and move customers through the marketing funnel. Learn why all B2B SaaS companies should have a strong content strategy.
How to use Interactive Persona Builder with Growth Channel
A buyer persona is a fictional representation of an ideal customer segment that businesses use to create personalized marketing strategies. Learn how to use Growth Channel's Persona Module to create and manage your buyer personas.
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