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Digital Marketing Trends and Opportunities for 2023
With more people using technology for shopping, looking for new products, and connecting with brands, businesses are quickly realizing the importance of harnessing the digital landscape for marketing.
16 Top DSP Integrations and Ad Exchanges
What DSP integrations should you pay attention to while evaluating different demand side platforms? In this article, we cover the top 16 DSP integrations and ad exchanges.
4 Ways Native Content Advertising is Driving Conversions
Native advertising is a relatively new concept of promoting a brand, product, or service, and its aim is consumer engagement. Unlike traditional advertising, native ads are designed to blend in with the page content and are consistent with the general perspective of the designated page and media platform, so it’s a type of camouflaged advertising.
Top 6 SEO Growth Hacks for Any Business
In this article, we share 6 growth-hacking tips that will help you boost your website's SEO, from optimizing your website for voice search to leveraging the power of social media.
How Audio Advertising Helps Businesses Reach Highly Engaged Audiences
Audio has proven to hook audiences and generate more engagement. In this article, we discuss what programmatic audio ads are, the types of audio ads, and their advantages over other types of advertising.
TikTok Video Marketing: Integrating TikTok Into Your Video Marketing Strategy
Learn how to easily integrate TikTok into your video marketing strategy
How Overstock Creates Individual Experiences For Each Customer Using AI
We spoke with CEO of Overstock, Jonathan Johnson, about their use of machine learning and artificial intelligence to grow their eCommerce sales.
How Nouria is Building A Community of Loyal Customers Through Data-Driven Marketing
We spoke with Nouria’s Innovation Technology Director, Joseph Hamza about how they’ve built a strong rewards program community by applying data insights into their marketing decision-making.
How Restore Is Using AI To Convert Leads Into Booked Appointments
Marketing organization is a primary driver of innovation in any firm. We spoke with the CMO of Restore, David Fossas, about how they have been using artificial intelligence to convert leads into booked appointments.
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