As we progress through 2024, the digital advertising landscape continues to evolve, bringing forward new trends and strategies. Let's delve deeper into these developments, incorporating fresh insights from the experts and statistical trends, including the growing significance of streaming networks and the advancements in programmatic landscape.
Programmatic DOOH advertising is on the rise. Stay ahead of the game with our top 4 trend predictions for 2023 and maximize your reach and engagement.
Programmatic advertising is projected to account for over 80% of all digital ad spend by the end of 2022, with a significant portion of that going toward mobile and video advertising. This trend is driven by the increasing use of smartphones and the shift towards streaming video content.
Ad exchanges, SSPs, and DSP integrations are all essential components of the programmatic ad ecosystem. If you're interested in learning more about how programmatic ads can benefit your business, be sure to explore the various ad exchanges, SSPs, and DSP integrations available on the market.
Native advertising is a relatively new concept of promoting a brand, product, or service, and its aim is consumer engagement. Unlike traditional advertising, native ads are designed to blend in with the page content and are consistent with the general perspective of the designated page and media platform, so it’s a type of camouflaged advertising.
Audio has proven to hook audiences and generate more engagement. In this article, we discuss what programmatic audio ads are, the types of audio ads, and their advantages over other types of advertising.
As more consumers are shopping online post-pandemic, brands are being forced to adapt or get left behind. We have seen a rise in new technologies like livestream shopping and augmented reality which aim to put personalization and automation at the forefront of e-commerce.
Don't miss out on latest trends, tools, and growth hacks to boost your operations.
We received your message and will contact you back soon.
Error sending please try again
What Does DOOH Mean? Definition, Benefits, and Successful Campaigns from the World’s Greatest Brands