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Advertising

The State of Programmatic Advertising and Trends for 2023

Programmatic advertising is projected to account for over 80% of all digital ad spend by the end of 2022, with a significant portion of that going toward mobile and video advertising. This trend is driven by the increasing use of smartphones and the shift towards streaming video content.

Posted by OpenAI Maryna Burushkina | January 11, 2023
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Advertising

Understanding the Programmatic Buying Ecosystem: Ad Exchanges, SSPs, and DSPs

Ad exchanges, SSPs, and DSP integrations are all essential components of the programmatic ad ecosystem. If you're interested in learning more about how programmatic ads can benefit your business, be sure to explore the various ad exchanges, SSPs, and DSP integrations available on the market.

Posted by Pasha Abdulov | January 11, 2023
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Advertising

4 Ways Native Content Advertising is Driving Conversions

Native advertising is a relatively new concept of promoting a brand, product, or service, and its aim is consumer engagement. Unlike traditional advertising, native ads are designed to blend in with the page content and are consistent with the general perspective of the designated page and media platform, so it’s a type of camouflaged advertising.

Posted by Pasha Abdulov | December 12, 2022
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Advertising

How Audio Advertising Helps Businesses Reach Highly Engaged Audiences

Audio has proven to hook audiences and generate more engagement. In this article, we discuss what programmatic audio ads are, the types of audio ads, and their advantages over other types of advertising.

Posted by Pasha Abdulov | September 19, 2022
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Trends Advertising eCommerce Marketing Tips AI

How Overstock Creates Individual Experiences For Each Customer Using AI

We spoke with CEO of Overstock, Jonathan Johnson, about their use of machine learning and artificial intelligence to grow their eCommerce sales.

Posted by Maryna Burushkina | July 8, 2022
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Trends eCommerce Marketing Tips

13 eCommerce Trends To Look Out For in 2022

As more consumers are shopping online post-pandemic, brands are being forced to adapt or get left behind. We have seen a rise in new technologies like livestream shopping and augmented reality which aim to put personalization and automation at the forefront of e-commerce.

Posted by Cole Rogers | October 26, 2021
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Trends Advertising Marketing Tips

5 Benefits of Leveraging Connected TV in Your Digital Media Strategy [+7 Case Studies]

Connected TV advertising offers unique benefits for targeting streaming audiences with personalized messages. In this blog, we cover the basics of CTV and the successful ways brands have implemented it into their digital growth strategy.

Posted by Cole Rogers | October 3, 2021

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