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Programmatic DOOH Advertising: 4 Trends to Expect in 2023
Programmatic DOOH advertising is on the rise. Stay ahead of the game with our top 4 trend predictions for 2023 and maximize your reach and engagement.
16 Top DSP Integrations and Ad Exchanges
What DSP integrations should you pay attention to while evaluating different demand side platforms? In this article, we cover the top 16 DSP integrations and ad exchanges.
The State of Programmatic Advertising and Trends for 2023
Programmatic advertising is projected to account for over 80% of all digital ad spend by the end of 2022, with a significant portion of that going toward mobile and video advertising. This trend is driven by the increasing use of smartphones and the shift towards streaming video content.
Understanding the Programmatic Buying Ecosystem: Ad Exchanges, SSPs, and DSPs
Ad exchanges, SSPs, and DSP integrations are all essential components of the programmatic ad ecosystem. If you're interested in learning more about how programmatic ads can benefit your business, be sure to explore the various ad exchanges, SSPs, and DSP integrations available on the market.
4 Ways Native Content Advertising is Driving Conversions
Native advertising is a relatively new concept of promoting a brand, product, or service, and its aim is consumer engagement. Unlike traditional advertising, native ads are designed to blend in with the page content and are consistent with the general perspective of the designated page and media platform, so it’s a type of camouflaged advertising.
How Audio Advertising Helps Businesses Reach Highly Engaged Audiences
Audio has proven to hook audiences and generate more engagement. In this article, we discuss what programmatic audio ads are, the types of audio ads, and their advantages over other types of advertising.
5 Benefits of Leveraging Connected TV in Your Digital Media Strategy [+7 Case Studies]
Connected TV advertising offers unique benefits for targeting streaming audiences with personalized messages. In this blog, we cover the basics of CTV and the successful ways brands have implemented it into their digital growth strategy.
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