Programmatic advertising is projected to account for over 80% of all digital ad spend by the end of 2022, with a significant portion of that going toward mobile and video advertising. This trend is driven by the increasing use of smartphones and the shift towards streaming video content.
Ad exchanges, SSPs, and DSP integrations are all essential components of the programmatic ad ecosystem. If you're interested in learning more about how programmatic ads can benefit your business, be sure to explore the various ad exchanges, SSPs, and DSP integrations available on the market.
Native advertising is a relatively new concept of promoting a brand, product, or service, and its aim is consumer engagement. Unlike traditional advertising, native ads are designed to blend in with the page content and are consistent with the general perspective of the designated page and media platform, so it’s a type of camouflaged advertising.
Audio has proven to hook audiences and generate more engagement. In this article, we discuss what programmatic audio ads are, the types of audio ads, and their advantages over other types of advertising.
Connected TV advertising offers unique benefits for targeting streaming audiences with personalized messages. In this blog, we cover the basics of CTV and the successful ways brands have implemented it into their digital growth strategy.
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