Blog > B2B


Tips to Write Content for Each Sales Funnel Stage
Marketing TipsSales

Tips to Write Content for Each Sales Funnel Stage

Optimizing your sales funnel is key to improving your sales results. A critical part of achieving this goal is to create well-targeted, resonating, and applicable content for prospects at each stage of the funnel.

Posted by Ariana Shannon | November 8, 2021
How Content Marketing Can Amplify your B2B SaaS Lead Generation Strategy
Marketing Tips

How Content Marketing Can Amplify your B2B SaaS Lead Generation Strategy

Content marketing is a great way to gain more quality leads and move customers through the marketing funnel. Learn why all B2B SaaS companies should have a strong content strategy.

Posted by Lee Gladish | August 3, 2021
How to use Interactive Persona Builder with Growth Channel
ToolsMarketing Tips

How to use Interactive Persona Builder with Growth Channel

A buyer persona is a fictional representation of an ideal customer segment that businesses use to create personalized marketing strategies. Learn how to use Growth Channel's Persona Module to create and manage your buyer personas.

Posted by Hailey Jennato | August 2, 2021
7 Lead Generation Strategies You Need to Know for Your B2B Business
Marketing Tips

7 Lead Generation Strategies You Need to Know for Your B2B Business

Every lead generation marketing strategy should enable you to capture quality leads that can also help you gain more customers and generate revenue. Here are 7 effective lead generation strategies for successful B2B businesses.

Posted by Lee Gladish | July 12, 2021
Growth Marketing Tactics for Each Stage of the Buyer's Journey
Marketing Tips

Growth Marketing Tactics for Each Stage of the Buyer's Journey

For each of the stages in the buyer’s journey, you’ll need to create or culminate different types of content to persuade an individual to take the desired action. Growth marketing tactics are a great way to attract new leads and guide users through the entire buyer’s journey.

Posted by Hailey Jennato | June 15, 2021
Marketing and Startup Events To Join in 2021 [June - November]
Events

Marketing and Startup Events To Join in 2021 [June - November]

Tired of online events yet? We hope not! To help you grow your network and explore new opportunities, we’ve compiled a list of marketing and startup events for the second half of 2021. But if online events aren’t your style, don’t fear! Many conferences on this list are planning to return in-person later this year.

Posted by Hailey Jennato | June 7, 2021
Introduction to Clubhouse for Businesses: 5 Steps to Get Started
TrendsMarketing Tips

Introduction to Clubhouse for Businesses: 5 Steps to Get Started

Take the time to learn how Clubhouse works. By building a presence on Clubhouse today, you can leverage the loyal community that already exists. Plus, you’ll be way ahead of the competition by the time the app becomes public.

Posted by Hailey Jennato | May 26, 2021
Tech Startup Events To Join in 2021 [January - February]
Events

Tech Startup Events To Join in 2021 [January - February]

For many startups, online events brought opportunities of scale. Here is a list of 7 great upcoming tech startup events in 2021 which can help you reach your business goals.

Posted by Maryna Burushkina | January 7, 2021