Blog > Strategy
How Nouria is Building A Community of Loyal Customers Through Data-Driven Marketing
We spoke with Nouria’s Innovation Technology Director, Joseph Hamza about how they’ve built a strong rewards program community by applying data insights into their marketing decision-making.
How Restore Is Using AI To Convert Leads Into Booked Appointments
Marketing organization is a primary driver of innovation in any firm. We spoke with the CMO of Restore, David Fossas, about how they have been using artificial intelligence to convert leads into booked appointments.
How Modere is Mastering The Art of Conversion Using AI
We spoke with CEO of Modere, Asma Ishaq, about their use of AI and innovation in marketing. "If you can master the art of conversion, then your responsibility is to make sure that you're satisfying the customer needs at every touch point after that relationship begins."
7 Successful NFT Campaigns of 2022
As NFTs become increasingly popular, the market gets more saturated. These 7 NFT campaigns stood out among the rest in 2022.
Tips to Write Content for Each Sales Funnel Stage
Optimizing your sales funnel is key to improving your sales results. A critical part of achieving this goal is to create well-targeted, resonating, and applicable content for prospects at each stage of the funnel.
13 eCommerce Trends To Look Out For in 2024
As more consumers are shopping online post-pandemic, brands are being forced to adapt or get left behind. We have seen a rise in new technologies like livestream shopping and augmented reality which aim to put personalization and automation at the forefront of e-commerce.
16 Marketing Campaign Ideas to Consider
Marketing campaigns are a great way to bring awareness to your brand by engaging with consumers through special moments and incentives.
![5 Benefits of Leveraging Connected TV in Your Digital Media Strategy [+7 Case Studies]](https://d1pnnwteuly8z3.cloudfront.net/images/c43e0245-20dd-48fb-909f-21eca8322f61/e68b395b-e8bf-4fd9-a6b8-5493b0bb1df9.jpeg)
5 Benefits of Leveraging Connected TV in Your Digital Media Strategy [+7 Case Studies]
Connected TV advertising offers unique benefits for targeting streaming audiences with personalized messages. In this blog, we cover the basics of CTV and the successful ways brands have implemented it into their digital growth strategy.
11 Main Components of Successful Marketing Plans
A comprehensive marketing plan acts as a strategic roadmap, detailing all the steps you need to take to reach your marketing goals. In this blog, we're walking through the main components of marketing plans and how you can apply them to your business.
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