Blog > Strategy

18 Marketing Planning Tools Every Marketer Needs

Creating a marketing plan can be complicated and overwhelming. Luckily, there are a variety of great online marketing planning tools to help you manage projects, optimize campaigns, and track progress.

Posted by Hailey Jennato | September 13, 2021

Trends Marketing Tips

What Does DOOH Mean? Definition, Benefits, and Successful Campaigns from the World’s Greatest Brands

DOOH advertising describes any type of digital promotional material that appears in public areas. DOOH displays offer tremendous opportunities for brands to creative innovative, memorable, and engaging campaigns.

Posted by Hailey Jennato | September 6, 2021

Marketing Tips

How Content Marketing Can Amplify your B2B SaaS Lead Generation Strategy

Content marketing is a great way to gain more quality leads and move customers through the marketing funnel. Learn why all B2B SaaS companies should have a strong content strategy.

Posted by Lee Gladish | August 3, 2021

Tools Marketing Tips

How to use Interactive Persona Builder with Growth Channel

A buyer persona is a fictional representation of an ideal customer segment that businesses use to create personalized marketing strategies. Learn how to use Growth Channel's Persona Module to create and manage your buyer personas.

Posted by Hailey Jennato | August 2, 2021

Tools

8 Best Audio-Only Social Media Apps

Social audio is the next new thing, thanks to apps like Clubhouse that have brought back the popularity of live conversation. There's plenty of ways businesses can produce valuable and engaging audio content.

Posted by Imo Bennard | July 23, 2021

Marketing Tips

6 Strategies to Optimize your Content for Google's Featured Snippet

The featured snippet is a short answer to a search query that shows up at the top of the SERP. Businesses should optimize their content for featured snippets to increase awareness, drive more organic traffic, and build trust.

Posted by Hailey Jennato | July 20, 2021

Marketing Tips

7 Lead Generation Strategies You Need to Know for Your B2B Business

Every lead generation marketing strategy should enable you to capture quality leads that can also help you gain more customers and generate revenue. Here are 7 effective lead generation strategies for successful B2B businesses.

Posted by Lee Gladish | July 12, 2021

Marketing Tips

Growing a community in 2021

It’s important to define the “why” of the community before building one. Why do people decide to join a community? How do you keep the community active, and which platform should you choose? All of these (and more) questions answered by our guest post from Stefania Guglielmi.

Posted by Stefania Guglielmi | June 28, 2021

Marketing Tips

The ultimate guide to NFT marketing in 2022 [+ 8 case studies]

As cryptocurrency, digital assets, and NFTs become more mainstream, NFT creators and sellers will need a plan to differentiate themselves from the competition. With the right marketing strategy and a little bit of patience, you can successfully promote your NFTs and stand out from the crowd.

Posted by Hailey Jennato Cole Rogers | June 21, 2021