Growth Marketing Blog

Marketing Tips

How Content Marketing Can Amplify your B2B SaaS Lead Generation Strategy

Content marketing is a great way to gain more quality leads and move customers through the marketing funnel. Learn why all B2B SaaS companies should have a strong content strategy.

Posted by Lee Gladish | August 3, 2021

Tools Marketing Tips

How to use Interactive Persona Builder with Growth Channel

A buyer persona is a fictional representation of an ideal customer segment that businesses use to create personalized marketing strategies. Learn how to use Growth Channel's Persona Module to create and manage your buyer personas.

Posted by Hailey Jennato | August 2, 2021

Tools

8 Best Audio-Only Social Media Apps

Social audio is the next new thing, thanks to apps like Clubhouse that have brought back the popularity of live conversation. There's plenty of ways businesses can produce valuable and engaging audio content.

Posted by Imo Bennard | July 23, 2021

Marketing Tips

6 Strategies to Optimize your Content for Google's Featured Snippet

The featured snippet is a short answer to a search query that shows up at the top of the SERP. Businesses should optimize their content for featured snippets to increase awareness, drive more organic traffic, and build trust.

Posted by Hailey Jennato | July 20, 2021

Marketing Tips

7 Lead Generation Strategies You Need to Know for Your B2B Business

Every lead generation marketing strategy should enable you to capture quality leads that can also help you gain more customers and generate revenue. Here are 7 effective lead generation strategies for successful B2B businesses.

Posted by Lee Gladish | July 12, 2021

Marketing Tips

Growing a community in 2021

It’s important to define the “why” of the community before building one. Why do people decide to join a community? How do you keep the community active, and which platform should you choose? All of these (and more) questions answered by our guest post from Stefania Guglielmi.

Posted by Stefania Guglielmi | June 28, 2021

Marketing Tips

The ultimate guide to NFT marketing in 2022 [+ 8 case studies]

As cryptocurrency, digital assets, and NFTs become more mainstream, NFT creators and sellers will need a plan to differentiate themselves from the competition. With the right marketing strategy and a little bit of patience, you can successfully promote your NFTs and stand out from the crowd.

Posted by Hailey Jennato Cole Rogers | June 21, 2021

Marketing Tips

Growth Marketing Tactics for Each Stage of the Buyer's Journey

For each of the stages in the buyer’s journey, you’ll need to create or culminate different types of content to persuade an individual to take the desired action. Growth marketing tactics are a great way to attract new leads and guide users through the entire buyer’s journey.

Posted by Hailey Jennato | June 15, 2021

Events

Marketing and Startup Events To Join in 2021 [June - November]

Tired of online events yet? We hope not! To help you grow your network and explore new opportunities, we’ve compiled a list of marketing and startup events for the second half of 2021. But if online events aren’t your style, don’t fear! Many conferences on this list are planning to return in-person later this year.

Posted by Hailey Jennato | June 7, 2021