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Advertising Trends for 2024 and Digital Outlook from the Experts
As we progress through 2024, the digital advertising landscape continues to evolve, bringing forward new trends and strategies. Let's delve deeper into these developments, incorporating fresh insights from the experts and statistical trends, including the growing significance of streaming networks and the advancements in programmatic landscape.
How Overstock Creates Individual Experiences For Each Customer Using AI
We spoke with CEO of Overstock, Jonathan Johnson, about their use of machine learning and artificial intelligence to grow their eCommerce sales.
How to use Interactive Persona Builder with Growth Channel
A buyer persona is a fictional representation of an ideal customer segment that businesses use to create personalized marketing strategies. Learn how to use Growth Channel's Persona Module to create and manage your buyer personas.
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