Here's an easy template to a 6-step customer journey mapping. We cover the phases of Trigger, Awareness, Consideration, Conversion, Delight and Advocate. Fill in the form below to download the template 👇
Customer journey will help you identify some of the key elements of your target audience:
❓ What steps customers take before making a purchase?
❓ Where they seek information about the product?
❓ Who they consult about the product?
❓ What motivates them to switch from one brand to another?
Mapping of the customer decision journey is one of the primary steps in any marketing campaign planning process. All customer facing stakeholders in a business benefit from having a clearly defined customer journey, from sales to support, marketing and product.
Customer journey mapping helps companies understand how a user would experience their product, from top of the funnel, down to the purchase experience, and post purchase delight. With this information, you can improve the customer experience, thus leading to better campaign performance.
Download the template to start mapping your customer experience 👇