AI is rapidly changing the world we live in, and marketing is no exception. In this report, we explore many ways marketers use AI to increase efficiency, improve effectiveness, and beat the competition, all backed by case studies from real companies. Plus, we include our favorite tools to help you integrate AI in your own company 👇
✔️ The definition and functions of Artificial Intelligence
✔️ Trends shaping the future of AI in marketing
✔️ Practical ways businesses implement AI to maximize returns, supported by
data and case studies from real companies
✔️ A variety of tools to help integrate AI into your marketing strategy
Learn how automation helped HelloFresh holiday campaign achieve a 68% conversion rate
Explore how Unclockable used AI correlations to almost 3x their conversion rate
See how Nestlé Toll House used AI hyper-targeting to gain 84,000 additional page views
“Too many marketers and communicators are waiting for that big memo to arrive that says ‘okay, get ready, AI is coming.’ AI is not coming because it's here, and it's only going to become a bigger and more pervasive part of our work.” - Martin Waxman, Founder of Martin Waxman Communications
As consumer expectations continue to rise, marketers must keep up with new technologies and trends so they can stay one step ahead of the competition. Many businesses are implementing AI solutions to increase efficiency, maximize their returns, and produce the best possible experience for their customers. Artificial intelligence isn’t just for large established companies anymore, as businesses of any size often see great returns when implementing AI in their operations.