The State of Programmatic Advertising 2023

If you're new to programmatic advertising, it's deployed using algorithmic software to buy and sell online display space. Unlike traditional media buying, programmatic advertising can be more efficient when done right. Programmatic advertising applies online display targeting to drive impressions at scale which can result in a much better advertising ROI for marketers. Demand-Side Platforms (DSP) advertising allow you to control all of your programmatic ad campaigns from a single dashboard. Some of the most important key performance indicators (KPI's) when running advertising campaigns on any DSP are CPM (cost per thousand impressions), CTR (click-through rate), and reach. The above report covers these benchmarks across the top ad dimensions, media placements, frequency, and bid opportunities.

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