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It's often that programmatic advertising is perceived as a solely top-of-funnel strategy, but it shouldn't be. There are many opportunities for a conversion-based advertising funnel to bring your audience along the customer journey.

What you will learn from the session:

  1. 10-step campaigns workflow across Trigger, Awareness, Consideration, and Conversion of the customer decision journey
  2. How each of the campaigns brings your audience further in the funnel
  3. How this workflow can be automated without minimum ad spend & audience size requirements