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Growth Channel AI generates data-driven buyer personas using automation. During this session, we will walk you through the "behind the scenes" of how you can create personas for your next marketing campaign using your website and social data.

What you will learn from the session:

  1. Key components of demographic, psychographic, and behavioral profile of a buyer persona
  2. Using Google Analytics Audience Insights for generating buyer persona profiles
  3. Using LinkedIn for generating buyer personas for new product and campaign launches