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A demand-side platform, or DSP, is a programmatic advertising platform that enables advertisers purchase programmatic advertising through real-time auctions at the lowest price to the most suitable audience.

This DSP training session walks through the main elements of the Growth Channel DSP navigation, reporting options, and how to set up a programmatic advertising campaign.

What you will learn from the session:

  1. How Pixels are used for programmatic advertising
  2. How to define Audience targeting in the DSP
  3. What types of Creatives are supported for omnichannel programmatic ads
  4. How to set up a programmatic ad Campaign
  5. How to Forecast reach, SOV, and plan your budget for a DSP campaign
  6. What type of Reporting is available in the DSP