Within your marketing plan, you will be able to categorize your buyer personas, budgets, tactics, and materials for each specific marketing campaign.
A marketing plan allows you to organize, execute, and track your marketing efforts over a specific period of time. Creating a marketing plan helps you keep track of the success and progress of your planned marketing tactics and strategies. Within your marketing plan, you will be able to categorize your buyer personas, budgets, tactics, and materials for each specific marketing campaign. A marketing plan should include the mission of your company, the KPIs for the mission, buyer personas, content strategies, a budget, your competition, and your team’s roles and responsibilities.
You can download a free marketing plan template on Growth Channel website.