DSP stands for Demand-Side Platform. DSPs are a way to automate the process of buying and managing online ads.
DSP stands for Demand-Side Platform. DSPs are a way to automate the process of buying and managing online ads. The DSP allows you to manage ads across multiple locations from one singular platform. Before a DSP was available, you would have separate campaigns on each platform. The platform uses a program to buy ads through an automated system, so using a DSP allows you to buy ads faster and more efficiently.
Through Growth Channel DSP you can create ads for display, video, mobile, native, audio, connected TV, and Digital Out of Home (DOOH). We connect with over 150 ad exchanges and 50 third-party data providers to increase your omni-channel audience reach.