Video and VPAID creatives - What formats are supported

Jump Ahead

VPAID is a script that gives instructions to a video player such as what ad to play, when to play the ad andwhere to place the actions: play, pause etc. The advantages of VPAID are:

  • Greater interactivity
  • Easier tracking and measuring

Video and VPAID creatives are available in all regions.

Supported standards for Linear In-Stream Video creatives:

  • VAST 1.0
  • VAST 2.0
  • VAST 3.0
  • VAST 4.0

Supported standards for VPAID creatives:

  • VPAID 1.0
  • VPAID 2.0

Third party tag types supported:

  • VAST Source XML
  • VAST with VPAID

Supported ad insertion points:

  • Pre-roll
  • Mid-roll
  • Post-roll

Supported companion ad types:

  • .jpg
  • .png
  • .gif
  • 3P ad tag (IFRAME URL or complete tag markup)

Supported companion ad sizes:

  • 300x250
  • 728x90
  • 300x600

Third party ad server support for companion banners:

  • Recommended max initial load size: 150kb
  • Host-initiated subload (i.e. polite load): N/A
  • 110kb max uploadable file size

Third party event trackers that are supported as part of the creative ad tags:

  • Impression
  • Video click-through
  • First quartile (25% watched)
  • Midpoint (50% watched)
  • Third quartile (75% watched)
  • Complete view (100% watched)
  • Pause
  • Mute
  • Close
  • Resume
  • Rewind
  • Unmute
  • Expand
  • Collapse
  • Full screen
  • Accept invitation
  • Creative view
  • Start
  • Skip (skippable creatives only)
  • Engaged (skippable creatives only)

Third party ad server requirements:

Secure (https://) tags are recommended as numerous exchanges/SSPs require secure tags in order to bid

Recommended file types:

  • Mp4
  • web
  • mv

  • RTMP mime types are not supported

Server response time:

All content must render within 2 seconds of the ad request.

Rotating creative

A Rotating creative is any VAST tag that changes its content for each ad call.
Rotating creatives can be identied through changes in the following elements:

  • Ad title
  • Creative ID
  • Advertiser
  • Duration
  • Mime-types
  • Bitrate

Additional specifications

No more than two nested VAST wrappers are recommended

Ad server requirements:

File formats that can be uploaded:

  • .flv
  • .mp4
  • .avi
  • wmv
  • .mpeg1/2
  • .webm
  • .mov

The maximum file size that can be uploaded is 16 GB.
Video file names must be limited to alphanumeric characters.

Skippable Video creatives

A separate video creatives must be created if you wish to serve on both skippable and non-skippable inventory. You can access skippable inventory via AdX from your Growth Channel Activate DSP.

The skip button appears after 5s.

Available on

  • Pre-roll
  • Mid-roll
  • Post-roll

Available globally.

Available inventory lengths:

  • 15 seconds
  • 20 seconds
  • 30 seconds
  • 60 seconds
  • 90 seconds
  • 120 seconds