VPAID is a script that gives instructions to a video player such as what ad to play, when to play the ad andwhere to place the actions: play, pause etc. The advantages of VPAID are:
Video and VPAID creatives are available in all regions.
Supported standards for Linear In-Stream Video creatives:
Supported standards for VPAID creatives:
Third party tag types supported:
Supported ad insertion points:
Supported companion ad types:
Supported companion ad sizes:
Third party ad server support for companion banners:
Third party event trackers that are supported as part of the creative ad tags:
Third party ad server requirements:
Secure (https://) tags are recommended as numerous exchanges/SSPs require secure tags in order to bid
Recommended file types:
Server response time:
All content must render within 2 seconds of the ad request.
Rotating creative
A Rotating creative is any VAST tag that changes its content for each ad call.
Rotating creatives can be identied through changes in the following elements:
Additional specifications
No more than two nested VAST wrappers are recommended
Ad server requirements:
File formats that can be uploaded:
The maximum file size that can be uploaded is 16 GB.
Video file names must be limited to alphanumeric characters.
Skippable Video creatives
A separate video creatives must be created if you wish to serve on both skippable and non-skippable inventory. You can access skippable inventory via AdX from your Growth Channel Activate DSP.
The skip button appears after 5s.
Available on
Available globally.
Available inventory lengths: