Scaling eCommerce ROAS With Growth Channel AI

Discover how a fine jewelry eCommerce brand, Diamond Nexus, improved its ROAS by 70% after switching its remarketing campaigns from Google to Growth Channel AI, demonstrating a steady month-over-month improvement in advertising results.

21x

return on ad spend

70%

in ROAS increase

9% MoM

marketing spend efficiency

“We have seen a 70% higher ROI with Growth Channel as compared to several other programmatic advertising channels we have tried out. Growth Channel has served as an important stepping stone in the ongoing efforts to diversify our marketing budget away from the same few platforms we have relied on for so many years.”

Tyler Lubin

Chief Revenue Officer

eCommerce challenges

Diamond Nexus is a Milwaukee, Wisconsin-based lab-created fine jewelry brand. Founded in 2005, Diamond Nexus specializes in delivering its customers affordable, ethically sourced engagement rings, wedding rings, earrings, necklaces, and bracelets. In offering thousands of different pieces that can each be purchased in three different stone types and a dozen different carat weights, Diamond Nexus prides itself on offering practical fine jewelry options for all occasions.

As a team of 30, the main challenge for Diamond Nexus was the lack of transparency from programmatic display companies and marketing channels.

"Low-quality traffic did not convert to customers and was not sustainable for our bottom line."

Making the switch

The Diamond Nexus team wanted to find a programmatic display solution that can drive revenue at a profitable ROI with accurate reporting, when compared with their internal attribution research.

Diamond Nexus worked to set everything up and managed directly with the Growth Channel team by provided with ad creatives, pixel tracking, and goals for the campaign. The Growth Channel platform proved to be user-friendly alongside their knowledgeable team which made a smooth transition from Google Remarketing Ads.

Diversifying marketing budget

"Growth Channel replaced much of our re-marketing budget on Google. We are not yet to our goals, but Growth Channel has served as an important stepping stone in the ongoing efforts to diversify our marketing budget away from the same few platforms we have relied on for so many years."

Measurable improvements:

Marketing spend efficiency has increased by 9% MoM.
A 70% higher ROI with Growth Channel as compared to several other programmatic advertising channels.
We have seen 21x ROAS from the three-month of running campaigns.

Advice to other brands

"Give Growth Channel a try. The targeting capabilities the platform offers are lengthy, and we have seen about a 70% higher ROI with Growth Channel as compared to several other programmatic advertising channels we have tried out."

About the company

Company: Diamond Nexus
Industry: eCommerce, Retail, and Manufacturing
Contact: Chief Revenue Officer
About: Diamond Nexus is a Milwaukee, Wisconsin-based lab-created fine jewelry brand. Founded in 2005, Diamond Nexus specializes in delivering its customers affordable, ethically sourced engagement rings, wedding rings, earrings, necklaces, and bracelets. In offering thousands of different pieces that can each be purchased in three different stone types and a dozen different carat weights, Diamond Nexus prides itself on offering practical fine jewelry options for all occasions.
Headquarters: Milwaukee, WI
Founded: 2005
Specialties: Fine Jewelry Retail and Manufacturing